Who knew that store brand infant formulas were just as good as the name brand stuff like Enfamil? Well, it seems like the people who make the store brand stuff, PMB Products, knew. They just won a HUGE lawsuit against the makers of Enfamil, based on a claim of false advertising!
I have to admit,those baby product commercials always made me feel bad if I didn't buy the very best for my child....like somehow I loved my kid less if I bought the cheaper stuff! It's no wonder I felt that way.
{Mead is now banned from saying things such as “It may be tempting to try a less expensive store brand, but only Enfamil LIPIL is clinically proven to improve brain and eye development,” or “There are plenty of other ways to save on baby expenses without cutting back on nutrition.”}
But I did buy the store brand formula when Grant was a baby.
{And I saved some of the cans for future craft projects} I had two kids 17 months apart, which meant two in diapers. Plus Henry had a milk allergy so we were buying formula for Grant and more expensive soy milk for Henry! That got to be expensive FAST! I asked my pediatrician if the store brand was okay to buy, and she said it was just as good. I obviously believed her {at least a little bit} because I bought the store brand the whole time Grant was on formula. But I think in the back of my mind, I wonder if he really was getting all the nutrients he needed!
Turns out I worried for no reason! The store brand formulas IS just as good as the more expensive name brand formulas! So don't feel bad if you want to save a little money by purchasing the Walmart of Target brand formula. It is just as good for you kiddo as it is for you wallet!
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